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PS Calls for Increased Payment to Banana Producers in Madeira

Madeira GuideMadeira Guide
July 25, 2026
3 min read

The PS-Madeira party urges the Regional Government to increase payments to banana producers, emphasizing the disparity between profits and current producer payments.

In a recent call for action, the PS-Madeira party has urged the Regional Government to increase the financial remuneration provided to banana producers in Madeira. This plea is based on the significant profits reported by GESBA, the entity responsible for the sale of bananas, which total approximately 30 million euros, while only 15 million euros are currently being paid to the producers.

Background and Context

The issue came to light during the Regional Banana Exhibition in Madalena do Mar, where Célia Pessegueiro, the president of PS-Madeira, highlighted the crucial role of banana producers in supporting the regional economy. Bananas are a staple agricultural product in Madeira, contributing significantly to the local economy and culture.

PS-Madeira argues that the current payment structure does not adequately reflect the hard work and economic contributions of the banana producers. They have called for the government to adhere to recommendations from competition authorities, which suggest a fairer distribution of profits.

Reactions and Implications

This demand from PS-Madeira comes amid broader discussions on agricultural sustainability and fair trade practices in the region. The party's stance has garnered support from local farmers and agricultural organizations who are advocating for more equitable treatment and compensation.

The request has prompted discussions within the regional government about potential policy adjustments to support agricultural workers better and ensure the long-term viability of banana production on the island.

Without the producers, GESBA would not exist, nor would it report such impressive financial results.

— Célia Pessegueiro

Sources

Madeira Guide

Madeira Guide

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