Local Markets Proposed to Boost Cherry Farmers' Profits in Madeira
Madeira GuideThe PS-Madeira advocates for local markets to enhance earnings for cherry producers, reducing intermediaries' roles and increasing profits for local farmers.
During the annual Cherry Festival in Jardim da Serra, CĂ©lia Pessegueiro, the president of PS-Madeira, emphasized the need for local markets. These markets aim to allow cherry producers to sell directly to consumers, thereby reducing the influence of intermediaries and boosting farmers' profits.
Pessegueiro addressed the concerns of local farmers who have expressed dissatisfaction with the current market structure, where a significant portion of the profits is taken by intermediaries. She argued that direct sales to consumers would ensure that those who work the land receive the full benefits of their labor.
The proposal was made in response to the ongoing issues faced by cherry producers in Madeira, who struggle to compete with larger market forces. By establishing local markets, PS-Madeira hopes to not only improve the economic conditions for farmers but also to promote local produce among tourists and residents alike.
Jardim da Serra, known for its cherry orchards, hosts the annual Cherry Festival, a key event that attracts both locals and tourists. This festival is an ideal platform to emphasize the importance of supporting local agriculture and ensuring sustainable income for farmers.
The initiative is part of a broader strategy by PS-Madeira to bolster the local economy by supporting small-scale farmers and enhancing the island's agricultural sector's sustainability.
Madeira, renowned for its natural beauty and agricultural products, stands to benefit significantly from such measures, ensuring that local produce remains a staple for both its residents and visitors.
Sources
Madeira Guide
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