Back to News
News

CHEGA Advocates National Program to Preserve Traditional Commerce and Urban Identity

Madeira GuideMadeira Guide
June 22, 2026
3 min read

Portuguese political party CHEGA has introduced a resolution advocating for a national program aimed at safeguarding traditional commerce and urban identity in cities, stressing its importance for cultural preservation.

In a significant move aimed at preserving the cultural and historical fabric of Portugal's cities and towns, the political party CHEGA has proposed a national initiative titled 'Portugal with History'. This initiative is designed to protect traditional commerce and the historical identity of urban areas across the country.

The proposal was formally presented in the Assembly of the Republic, with Francisco Gomes, a prominent deputy from Madeira, playing a key role as the coordinator of CHEGA's parliamentary group. The resolution seeks to address concerns about the erosion of local character and the homogenization of urban environments, which many argue threaten the unique identities of Portuguese cities.

The initiative emerged from the Housing Committee, where Gomes emphasized the need to combat what the party describes as the 'de-characterization' of urban areas. The program 'Portugal with History' aspires to bolster traditional businesses and historical associations that are integral to maintaining the distinctive charm of Portuguese cities.

This proposal is particularly relevant to Madeira, a region known for its vibrant culture and tourism. By safeguarding traditional commerce, the initiative could enhance the island's appeal to both residents and visitors, ensuring that the unique Madeira identity is preserved amidst modernization pressures.

CHEGA's resolution highlights the importance of maintaining the unique cultural and historical aspects of cities, which are vital for tourism and local pride. This approach aligns with broader efforts to protect cultural heritage in the face of globalizing trends.

Sources

Madeira Guide

Madeira Guide

Author