Funchal Launches First Digital Raffle for '+ Comércio Local' Initiative
Madeira GuideFunchal has embraced digital transformation by launching the first fully digital raffle of the '+ Comércio Local' initiative, aiming to support local businesses and engage consumers.
In an innovative move to boost local commerce, the Câmara Municipal do Funchal (CMF) has conducted the inaugural digital raffle of the '+ Comércio Local' initiative. This event marks the fifth edition of the initiative, which took place at the Balcão do Investidor, in collaboration with the ACIF – Associação Comercial e Industrial do Funchal.
This year's edition is significant as it transitions to a completely digital format. The process is facilitated through the FunchalMunícipe app and the Cartão do Munícipe platform, enabling consumers to participate by scanning QR codes on receipts from participating establishments. This generates automatic entries into the raffle, enhancing convenience and participation.
The '+ Comércio Local' initiative aims to promote and support local businesses in Funchal, encouraging residents and tourists to shop locally. By integrating digital technology, the initiative not only modernizes the traditional raffle system but also increases accessibility and engagement among the community.
For tourists visiting Madeira, this initiative offers a unique way to engage with the local culture and economy, providing them with an opportunity to win prizes while supporting the community. The digital format ensures that participation is straightforward and immediate, aligning with contemporary digital trends.
The transition to a digital system reflects a broader trend of digital transformation across various sectors in Madeira, showcasing the island's commitment to innovation and sustainability. This move is expected to further stimulate economic activity and strengthen the local market.
Sources
Madeira Guide
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