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Eduardo Jesus Advocates for Sustainable Tourism on Madeira

Madeira GuideMadeira Guide
May 22, 2026
3 min read

Eduardo Jesus, Madeira's Secretary for Tourism, emphasizes the balance between tourism, environmental preservation, and quality of life. He highlights the importance of collaborative efforts for sustainable nature tourism.

Eduardo Jesus, the Regional Secretary for Tourism, Environment, and Culture in Madeira, has made a strong case for balancing tourism with environmental preservation and the quality of life for residents. This call was made during the opening of the First Hiking Conference, organized by the SĂŁo Vicente Municipality, focusing on sustainable tourism practices on the island.

During his speech, Jesus emphasized the necessity of networked efforts and joint reflection to build a sustainable model for nature tourism in Madeira, stating, "Together, we are an unstoppable crowd." This highlights the strategic importance of pedestrianism—a key focus of the conference—in promoting sustainable tourism that respects the natural environment and benefits the local community.

The conference brought together various stakeholders in the tourism sector to discuss the strategic role of pedestrian activities in the Autonomous Region of Madeira. The initiative underscores the island's commitment to developing tourism that not only attracts visitors but also protects its rich biodiversity and enhances the living standards of its residents.

Madeira, known for its stunning landscapes and rich cultural heritage, has long been a favorite destination for tourists seeking nature and adventure. As tourism continues to grow, there is an increasing need to ensure that the island's natural beauty is preserved and that tourism development does not compromise the quality of life for those who call Madeira home.

This approach aligns with global trends towards sustainable tourism, where destinations strive to minimize environmental impact while maximizing benefits for local communities. Madeira's focus on pedestrianism as a form of sustainable tourism is a testament to its proactive stance in this movement.

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Madeira Guide

Madeira Guide

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