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Controversy Over GESBA's €300,000 Lobbying Expense in Brussels

Madeira GuideMadeira Guide
June 9, 2026
3 min read

The Socialist Party (PS) of Madeira criticizes GESBA for spending €300,000 of banana farmers' money on lobbying in Brussels, questioning the necessity given existing institutional representations.

The Socialist Party (PS) of Madeira has expressed strong criticism towards GESBA, the company responsible for the banana industry on the island, for spending €300,000 on lobbying efforts in Brussels. This expenditure, which aims to defend and promote the Madeira banana in the European Union, is perceived by the PS as redundant and a misuse of funds that belong to the banana farmers.

Sílvia Silva, a PS deputy, has highlighted that the main issue is not with the objective of the public tender itself, but with the fact that there are already well-funded institutional bodies, such as the Madeira Representation Office in Brussels, tasked with this kind of work. The office was established specifically to represent Madeira's interests in the EU, including agricultural products like bananas.

The PS argues that the farmers, who are the rightful owners of these funds, should have a say in how this money is spent. They suggest that the funds could have been used to offset losses in banana production this year, rather than on external lobbying services.

The controversy also touches on governance issues within GESBA, as banana producers have been reportedly excluded from the company's decision-making bodies, weakening their influence and representation. This exclusion is seen as problematic by the PS, especially after the Competition Authority flagged concerns about GESBA's practices.

"Were the banana producers consulted about this expenditure? Wouldn't they prefer to use the funds to address their income losses?" Sílvia Silva, PS Deputy

Sílvia Silva

This situation has sparked a broader discussion on the motivations behind GESBA's decision to invest in lobbying, especially considering that last year, the company was negotiating the payment of a €30,000 fine to the Competition Authority. The PS questions whether these lobbying efforts are in the best interest of the banana farmers or primarily serve other agendas.

Sources

Madeira Guide

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