Back to News
News

PS Pushes for Higher Payments to Banana Producers in Madeira

Madeira GuideMadeira Guide
July 26, 2026
3 min read

The PS-Madeira advocates for increased payments to banana producers, urging the regional government to follow competition recommendations. This call highlights the significant economic role of banana production in Madeira.

The Socialist Party (PS) in Madeira has recently called upon the Regional Government to increase the payments made to local banana producers. This demand emerges amidst the backdrop of the substantial profits generated by GESBA, the entity responsible for the commercialization of bananas on the island.

During a visit to the Regional Banana Showcase in Madalena do Mar, Célia Pessegueiro, the president of PS-Madeira, emphasized the indispensable role that banana producers play in the regional economy. According to Pessegueiro, the current financial arrangements fall short, with GESBA generating annual revenues of around 30 million euros, of which only 15 million are distributed to the producers.

Pessegueiro's statements underscore a broader economic concern, as the banana industry represents a crucial segment of Madeira's agricultural sector. The PS-Madeira's advocacy aligns with recommendations from competition authorities, suggesting that the government should reconsider its current economic strategies to better support local farmers.

The push for increased compensation aims to ensure fairer distribution of profits within the banana supply chain, thereby strengthening the local economy and supporting the livelihoods of those who cultivate this vital crop. Madeira's unique climatic conditions make it an ideal location for banana farming, which in turn contributes significantly to both the local economy and the island’s identity as a tourist destination.

This call for action by PS-Madeira reflects ongoing discussions about economic equity and sustainability in regional agricultural practices, and it highlights the importance of aligning governmental policies with the needs of the local communities.

Sources

Madeira Guide

Madeira Guide

Author