Madeira Launches 'Upgrade' Tourism Initiative with Local Councils
Madeira GuideThe Regional Secretary of Tourism, Environment, and Culture, Eduardo Jesus, has embarked on a series of meetings to introduce the 'Upgrade' program, aimed at transforming Madeira's tourism sector, starting in Funchal.
In a move to revitalize and enhance the tourism sector, Madeira's Regional Secretary of Tourism, Environment, and Culture, Eduardo Jesus, has launched a series of meetings with local councils to introduce the 'Upgrade' program. This initiative marks a significant step in transforming the island's tourism landscape, with its first meeting held in Funchal.
The 'Upgrade' program is designed to bring comprehensive changes to Madeira's tourism industry. The initial focus of these meetings is on improving local accommodation options, thereby enhancing the overall visitor experience. By engaging with all 11 municipalities across the Autonomous Region of Madeira, the program seeks to ensure a widespread and uniform upgrade in tourism infrastructure and services.
Eduardo Jesus explained that the program aims not only to improve infrastructure but also to support sustainable tourism practices that align with Madeira's environmental goals. The program is expected to foster collaboration between the government and local councils, ensuring that improvements are tailored to the specific needs of each area.
The meeting in Funchal was attended by the city's Mayor, Jorge Carvalho, and Councilor Paulo Silva Lobo. Both expressed enthusiasm about the potential benefits of the 'Upgrade' program, highlighting the importance of enhancing the island's appeal to both tourists and residents.
Madeira, known for its picturesque landscapes and rich cultural heritage, has been a popular destination for tourists seeking natural beauty and cultural experiences. The 'Upgrade' initiative represents a proactive approach to maintaining and boosting this appeal by modernizing facilities and ensuring high standards of service.
Sources

Madeira Guide
Author